“My heart pounded to go on a new journey. It was about time. Like always I packed light, with just a few essential items, and hit the road. All I wanted was to clear my head, use my body and make new memories. I decided to go to the Dolomites; this part of the Alps is known for the distinctive geology and the fascinating blend of culture. I couldn’t wait to start the big hike.

High up in the mountains it was even better than I expected. These fabulous vertical reefs glow in the changing light – absolutely mesmerizing.

The play of nature in contrast with the pastoral beauty beneath was startling scenic.

I went down to Lago di Braies, the most beautiful lake in the Dolomites, the turquoise water surrounded by snowy mountains stunned me. It reminded me of nature’s greatness. As I walked on traces of the past I wondered what more to come.”


The journey of denim is quite impressive – the typical indigo coloured fabric from the French city Nimes (‘Serge de Nimes’) found its way to the States. The fabric adapted to its cause of workman’s wear: the sturdy cotton as we know it. Once adopted as fashion item denim became very popular all over the world.

To honour the denim story we have put an extra bit of love in our own Denim line. Meet our latest highly advanced development: Ultimate Stretch Denim. This is a full stretch, full movement jean. The high recovery factor of Ultimate Stretch Denim offers a long lasting perfect fit.

“It’s all about them details” – all jeans have been given a new, improved look. We carefully selected the finest materials to enrich our denim line. Curious?

About the Fit! The 710 Tight Fit is today’s jean. This super tight modern fit is skin-tight on the upper leg and calves yet is a bit more spacious around the knees, ankles and hips. The 711 Slim Fit is the typical timeless fit. The modern cut creates a stylish look, as the slimness is exactly right placed. The 712 Carrot Fit is our newest fit. This relaxed slim fit has tapered legs and a slightly lowered crotch.